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Email marketing delivers high ROI through targeted campaigns from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu
Email marketing stands out as a powerful tool for businesses seeking to maximize their return on investment. The effectiveness of this strategy lies in its ability to reach a specific audience with personalized content. By segmenting lists based on user behavior, demographics, and preferences, marketers can tailor their messages to resonate deeply with individual recipients. The simplicity of crafting targeted campaigns enhances engagement rates significantly. Personalized emails tend to capture attention and drive higher open and click-through rates compared to generic messages. This targeted approach not only fosters a sense of relevance but also encourages customer loyalty, as recipients feel ...
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