Emotional responses are vital components of user interactions from "summary" of Design Thinking by Nigel Cross
Emotional responses play a crucial role in shaping user experiences. When individuals interact with a product, service, or system, their feelings and emotions can significantly influence their perceptions and decisions. Positive emotional engagement often leads to increased satisfaction and loyalty, while negative experiences can result in disengagement or aversion. Understanding this dynamic enables designers to create experiences that resonate on a deeper level. Design processes that prioritize emotional engagement are more likely to foster meaningful connections between users and products. Elements such as aesthetics, usability, and storytelling can evoke specific feelings, enhancing the overall user experience. For instance, a visually appealing interface may evoke joy, while a well-crafted narrativ...
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