Proper data management is essential from "summary" of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Vivek Vaidya,Chris O’Hara
To truly harness the power of data and AI in reinventing customer engagement, it is imperative to prioritize proper data management. This foundational aspect serves as the bedrock upon which successful data-driven strategies are built. Without a robust data management framework in place, organizations risk encountering numerous challenges that can hinder their ability to leverage data effectively. Proper data management encompasses various elements such as data quality, data governance, data integration, and data security. Each of these components plays a crucial role in ensuring that the data being utilized is accurate, reliable, consistent, and secure. By establishing clear guidelines and processes for managing data, organizations can minimize errors, reduce redundancies, and maintain data integrity throughout i...
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