Companies profit heavily from this data from "summary" of Data and Goliath by Bruce Schneier
The amount of data that companies collect on us is staggering. Every time we use a smartphone, browse the internet, walk through a store, or even drive a car, we are generating data. This data is valuable to companies because it allows them to better understand our behaviors, preferences, and habits. With this information, they can target us with personalized advertisements, tailor their products and services to meet our needs, and even predict our future behavior. Companies profit heavily from this data. They can sell it to other companies looking to target specific demographics, use it to improve their own products and services, or even manipulate us into making certain decisions. For example, a company might use data on our browsing history to show us ads for products we are likely to buy, or use data on ou...
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