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Be passionate and enthusiastic about your brand from "summary" of Crush It! by Gary Vaynerchuk
Passion is the great equalizer. It doesn't matter how much money you have or how many connections you can leverage. If you care more about what you're doing than anyone else, you'll be successful. Your passion will trump all, especially when you're building a personal brand. Enthusiasm is the fuel that keeps the fire burning. It's what gets you up in the morning and keeps you going when everything else tells you to stop. When you're enthusiastic about your brand, people will notice. They'll see the twinkle in your eye and the spark in your step, and they'll want to be a part of it. Passion and enthusiasm are contagious. When you're truly passionate about your brand, that energy will radiate outwards and attract like-minded individuals. People will be drawn to you because they can feel the authenticity of your passion. They'll want to be a part of something bigger than themselves, something that has meaning and purpose. Being passionate and enthusiastic about your brand isn't just about putting on a show for others. It's about genuinely caring about what you're doing and why you're doing it. Passion and enthusiasm come from within, and they're what will sustain you through the tough times. When you truly love what you're doing, it won't feel like work - it'll feel like a calling. So, don't hold back. Let your passion and enthusiasm shine through in everything you do. Be unapologetically yourself and let your brand reflect that authenticity. When you're passionate and enthusiastic about your brand, there's no limit to what you can achieve. So go out there and crush it!
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