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Value the process of creation as much as the end result from "summary" of Creativity, Inc. (The Expanded Edition) by Ed Catmull,Amy Wallace
The creative process can be a messy, unpredictable journey filled with twists and turns. It is easy to get caught up in the end result, the final product that will be judged and critiqued by others. However, it is important to remember that the journey itself is just as valuable as the destination. When we focus solely on the end result, we risk overlooking the lessons, insights, and growth that can be gained along the way. Embracing the process of creation means being open to experimentation, failure, and iteration. It means being willing to take risks, make mistakes, and learn from them. By valuing the process of creation, we can cultivate a culture of innovation and creativity within our teams and organizations. We can encourage collaboration, communication, and a willingness to think outside the box. We can foster an environment where ideas can flourish, evolve, and ultimately lead to breakthroughs and innovations. In the world of animation, the process of creation is especially important. Each frame, each shot, each scene is meticulously crafted and iterated upon to bring a story to life. The journey from concept to completion is filled with challenges, setbacks, and moments of inspiration. At Pixar, we have learned that by valuing the process of creation, we can create films that resonate with audiences around the world. We have seen how embracing the messiness and uncertainty of the creative process can lead to groundbreaking storytelling and unforgettable characters.
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