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Utilize novelty to grab attention from "summary" of Contagious by Jonah Berger
Novelty is a powerful tool when it comes to capturing people’s attention. When something is new or different, it automatically stands out in a sea of familiar stimuli. Novelty arouses our curiosity and compels us to take notice. This is why using novelty can be an effective way to grab people’s attention and make them more receptive to your message. Novelty can come in many forms, whether it’s a unique product feature, a new marketing campaign, or a fresh take on an old idea. By incorporating elements of novelty into your content, you can create a sense of excitement and intrigue that draws people in. This can help your message break through the clutter and stand out in a crowded marketplace. However, novelty alone is not enough to make something contagious. In order to truly capture people’s attention and make an impact, you need to combine novelty with other factors like social currency, triggers, emotion, public visibility, and practical value. These elements work together to create a powerful and compelling message that resonates with your audience and motivates them to take action. By leveraging the power of novelty and combining it with other contagious characteristics, you can create content that captures people’s attention and spreads like wildfire. So don’t be afraid to think outside the box and try new things. Embrace novelty as a tool to grab attention and make your message more contagious.
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