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Make your message easy to share from "summary" of Contagious by Jonah Berger

When crafting a message, simplicity is key. You want your message to be easy to understand and digest. This means avoiding jargon, complex language, or convoluted explanations. Keep it straightforward and to the point so that anyone can easily grasp what you're trying to say. By making your message simple, you increase the chances that it will be shared. Clarity is also important when it comes to sharing a message. You want your audience to know exactly what you're trying to communicate. Ambiguity or confusion can deter people from sharing your message because they may not fully understand it themselves. Be clear in your language and make sure your message is easily comprehensible. In order for a message to be shared, it needs to be coherent. All parts of the message should flow smoothly together and make sense as a whole. If there are inconsistencies or disjointed elements, it can make it difficult for people to understand and share your message. Make sure that your message is coherent in its structure and content. Logical sequencing is another important aspect of crafting a shareable message. Your message should follow a logical order that makes sense to the audience. This means organizing your information in a way that leads the reader from one point to the next without confusion or jumping around. ...
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    Contagious

    Jonah Berger

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