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Leverage social influence to amplify your message from "summary" of Contagious by Jonah Berger
When we want our message to spread far and wide, it's not just about what we say but also who says it. Social influence can be a powerful tool in amplifying our message and increasing its reach. People are more likely to pay attention to and share information that comes from people they know and trust. This is why leveraging social influence is crucial in making our message contagious. One way to leverage social influence is through word of mouth. When people hear about something from a friend or family member, they are more likely to believe it and act on it. This is because recommendations from those we know carry more weight than advertisements or other forms of communication. By getting people to talk about our message, we can increase the chances of it spreading far and wide. Another way to leverage social inf...
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