Stories are memorable and can make ideas more shareable from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
Stories have a unique power to make ideas more memorable and shareable. When information is presented in the form of a story, it becomes easier for people to remember and retell it to others. This is because stories engage our emotions and capture our attention in a way that dry facts and statistics simply cannot. By embedding an idea within a narrative framework, it becomes more relatable and compelling to the audience. Humans have a natural inclination towards storytelling, as it has been a fundamental part of our communication for thousands of years. This deep-rooted preference for stories means that they are more likely to stick in our minds and be passed on to others. Furthermore, stories have the ability to transport us into different worlds and perspectives, ...
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