Differentiation can be achieved through product features, services, or brand image from "summary" of Competitive Strategy by Michael E. Porter
Differentiation in the marketplace is a critical strategy for companies seeking to gain a competitive edge. This can be achieved through various means, including product features, services, or brand image. By offering unique product features that set them apart from competitors, companies can attract customers who value innovation and quality. These features may include superior performance, advanced technology, or innovative design that appeals to target customers. Another way to differentiate is through the services offered to customers. By providing exceptional customer service, companies can create a positive and memorable ...
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