Competitive advantage comes from uniqueness, not sameness from "summary" of Competitive Strategy by Michael E. Porter
Competitive advantage is not attained by simply imitating or replicating what others are doing. Rather, it is achieved through uniqueness - by offering something different, something that sets a company apart from its competitors. This uniqueness can come in various forms, such as product features, customer service, distribution channels, or even branding. By being unique in these aspects, a company can create a distinct position in the market that cannot be easily copied or matched by competitors. When a company focuses on sameness, it inevitably becomes just another player in the market, offering similar products or services as everyone else. This lack of differentiation makes it difficult for the company to stand out and attract cust...
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