Anticipating and addressing future market trends from "summary" of The Innovator's Solution by Clayton Christensen,Michael Raynor
The key to successful innovation lies in anticipating and addressing future market trends. By understanding where the market is headed, companies can position themselves to meet the needs of customers before they even realize they have them. This requires a deep understanding of the factors shaping the market landscape and the ability to make informed predictions about how these trends will evolve over time. One of the challenges in anticipating future market trends is that they are often driven by factors that are difficult to predict. These can include changes in technology, shifts in customer preferences, or disruptions in the com...
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