Create value through specialization from "summary" of Company of One by Paul Jarvis
Specializing means becoming the go-to person or company for a particular thing. It’s about narrowing focus to broaden reach. By specializing, you’re saying, “This is what I’m the best at, this is what I love to do, and this is what I’m known for.” Specializing can allow you to charge a premium for your services because you’re not just offering a commodity, you’re offering something unique. When you specialize, you’re making a promise to your customers that you’re the best at what you do. You’re making a commitment to invest in yourself and your skills to stay ahead of the curve. Specializing can also help you stand out in a crowded marketplace. Instead of being a jack-of-all-trades, you become a master of one. People are more likely to remember and recommend you when you specialize. When you specialize, you’re not just selling a product or service, you’r...
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