Be selective with clients and projects from "summary" of Company of One by Paul Jarvis
Being selective with the clients and projects you take on is crucial for the success of your company. It's not about turning down work for the sake of it, but rather about making sure that the work you do take on aligns with your values and goals. When you take on clients or projects that don't align with what you're trying to achieve, you run the risk of spreading yourself too thin or getting bogged down in work that doesn't excite you. This can lead to burnout, frustration, and ultimately, a lack of fulfillment in your work. By being selective with the clients and projects you choose to work with, you can ensure that you're spending your time and energy on work that matters to you. This will not only make you happier and more fulfilled in your work, but it will also help you to produce better results for your clients. It's important to remember that saying no to a client or project doesn't mean that you're closing yourself off to opportunities. In fact, it can often open the door to more fulfilling work that aligns better with your goals. By being selective, you can create a business that is not only successful but also meaningful to you.
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