Summary of Change by Design

Change by Design is a book by Tim Brown, CEO and President of the design firm IDEO, that examines the concept of design thinking and its application to business and organizational change. The book explains how design thinking can be used to understand and solve complex problems in a creative, user-centered way. It also provides practical guidance on how to create a successful design-driven culture in an organization and how to apply design principles to innovation and problem solving. Brown also discusses the importance of collaboration, risk taking and experimentation in order to foster a culture of innovation. The book also provides case studies that illustrate how design thinking has been applied to successful projects in a variety of industries. In addition, Change by Design offers advice on how to create an environment that encourages and supports design thinking.