Designers should prioritize user needs over their own preferences from "summary" of Change by Design by Tim Brown
Designers must resist the temptation to let their personal preferences drive the design process. Instead, they should prioritize the needs and desires of the end user. This requires a shift in mindset, moving away from a focus on individual tastes and preferences towards a deep understanding of the people they are designing for. By immersing themselves in the lives and experiences of the users, designers can gain valuable insights that will inform their design decisions. User-centered design is about empathy and understanding. It involves putting oneself in the shoes of the user, seeing the world through their eyes, and feeling what they feel. T...
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