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Designers must be comfortable with failure from "summary" of Change by Design by Tim Brown

Designers seeking to innovate and create meaningful change must face the reality that failure is an inherent part of the design process. This may seem counterintuitive, as failure is typically viewed as something to be avoided at all costs. However, in the world of design, failure is not just a possibility but a necessity. By embracing failure, designers can approach their work with a sense of openness and curiosity. They must be willing to take risks and try new ideas, even if there is a chance they may not succeed. This willingness to fail allows designers to push boundaries, experiment with different solutions, and ultimately uncover new insights that can lead to breakthrough innovations. Failure also serves as a valuable learning opportunity for designers. When a design does not yield the desired results, designers have the chance to analyze what went wrong, identify areas for improvement, and iterate on their ideas. This process of reflection and iteration is crucial for driving innovation and progress in the design field. Moreover, the acceptance of failure fosters a culture of experimentation within design teams. When designers feel comfortable taking risks and exploring unconventional ideas, they are more likely to come up with creative solutions that can truly make a difference. This culture of experimentation encourages collaboration, communication, and a willingness to challenge the status quo.
  1. Designers must be comfortable with failure in order to truly innovate and create meaningful change. By embracing failure as a natural part of the design process, designers can approach their work with curiosity, openness, and a willingness to take risks. Through failure, designers can learn, iterate, and ultimately drive progress and innovation in the field of design.
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Change by Design

Tim Brown

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