Business model design requires creativity and strategic thinking from "summary" of Business Model Generation by Alexander Osterwalder,Yves Pigneur
Business model design is not a straightforward process that can be accomplished through a simple formula or by following a set of rigid rules. It is an inherently creative and strategic endeavor that requires a deep level of thought and innovation. Creativity is essential when designing a business model because it involves coming up with new and original ways to create, deliver, and capture value. Without creativity, a business model runs the risk of being generic and unremarkable, making it difficult to stand out in a competitive market. Strategic thinking is equally crucial in business model design because it involves making deliberate choices about how a company will operate and compete in the market. This requires a thorough understanding of the company's strengths and weaknesses, as well as an awareness of the opportunities and threats present in the external environment. Strategic thinking enables a company to align its resources and capabilities with the demands of the market, ultimately leading to a sustainable and successful ...
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