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business goals from "summary" of Business Model Generation by Alexander Osterwalder,Yves Pigneur

Setting goals for your business is essential for its success. Knowing what you want to achieve and how you intend to get there can help you develop a strategy and make progress towards bigger objectives. Establishing clear goals is the key to running a successful business.
  1. Establishing clear and tangible goals for your business is a sure fire way to ensure success. Clarifying the purpose of your operations and outlining how you plan to reach those objectives helps create direction and motivation within the organisation.
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  3. Intangible goals are key to providing motivation as opposed to strictly monetary ones. These are often based on staff development - such as increasing customer satisfaction or reducing wastage.
  4. Remember that the success of any business depends heavily on its managing personnel. A structured, efficient path needs to be established in order to ensure the attainment of aspirations.
  5. Instead of relying on guesswork, it is essential for businesses to define criteria that enable them to properly identify progress. This will assist them in keeping track of their achievements and correcting any issues before they become overly problematic.
  6. Focusing on goals which benefit every member of the company, and not just a select few, is imperative. Breaking down individual tasks into component parts allows individuals to see where their role fits into the bigger picture.
  7. Ultimately, having an open mindset at all times is fundamental when setting goals. This means being willing to adapt to changing circumstances on the fly; without causing delays to operations.
  8. It is wise to constantly measure results against expectations, this not only highlights successes but also failures. This promotes further learning opportunities and helps to develop better strongholds in future plans.
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Business Model Generation

Alexander Osterwalder

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