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Brands should help customers overcome obstacles from "summary" of Building a Storybrand by Donald Miller
The core principle behind successful marketing is to understand the obstacles that customers face and positioning your brand as the solution. When you take a moment to consider your own life, you'll likely realize that you often feel stuck or overwhelmed by some kind of problem. As humans, we are wired to seek out solutions to these obstacles, and that is where brands come in. Customers are not drawn to brands that simply showcase their products or services. Instead, they are attracted to brands that understand their struggles and offer a way to overcome them. By positioning your brand as a guide that can help customers navigate through their challenges, you are more likely to create a lasting connection. One of the most effective ways to help customers overcome obstacles is by clearly articulating the transformation that your product or service can provide. When customers can visualize how their lives will improve after using your product, they are more likely to take action. It's important to remember that customers are not interested in your brand's story - they are interested in their own story. By focusing on their needs and desires, you can create a strong emotional connection that will drive them to choose your brand over the competition. When customers feel like a brand truly understands their struggles and offers a viable solution, they are more likely to trust that brand. Trust is the foundation of any successful relationship, and it is crucial for building brand loyalty and driving repeat business.- The key to successful marketing lies in helping customers overcome their obstacles. By positioning your brand as a guide that can lead them to a better future, you can create a powerful narrative that resonates with your target audience and drives them to take action.
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