World State promotes consumerism from "summary" of Brave New World by Aldous Huxley
In the World State, consumerism is not simply encouraged—it is a way of life. From the moment they are born, citizens are conditioned to desire material possessions above all else. The government ensures a constant demand for goods by promoting a culture of instant gratification and disposability. People are taught to always seek out the newest and most advanced products, regardless of whether they truly need them. The World State uses consumerism as a means of maintaining control over its population. By keeping citizens focused on their desire for material goods, the government can distract them from questioning the status quo. Consumerism acts as a pacifier, numbing individuals to the harsh realities of their existence. In this way, the State ensures that its citizens remain complacent and obedient. The World State also uses consumerism to reinforce social hierarchies. Those in higher castes are able to afford the latest and most luxurious items, while lower castes must make do with outdated or inferior products. This creates a sense of competition and envy among citizens, further distracting them from any thoughts of rebellion or dissent. By tying status and self-worth to one's ability to consume, the State ensures that its citizens will never question their place in society. Consumerism in the World State is not just an economic system—it is a belief system. Citizens are taught to equate happiness and fulfillment with the accumulation of material possessions. The government actively discourages introspection and self-reflection, instead promoting mindless consumption as the key to a satisfying life. In this way, consumerism becomes a form of social control, shaping the thoughts and behaviors of individuals from cradle to grave.
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