Bookstores are adapting to compete with online retailers from "summary" of Books, Bytes and Business by Bill Martin,Xuemei Tian
Physical bookstores are facing stiff competition from their online counterparts, which offer convenience, wider selection, and often lower prices. To survive in this challenging landscape, traditional bookstores are implementing various strategies to attract customers and enhance their overall shopping experience. One way they are doing this is by diversifying their offerings beyond just books. Many bookstores now sell a range of products such as gifts, stationery, and specialty items to appeal to a broader customer base. Another key strategy that bookstores are adopting is creating a welcoming and inviting atmosphere for customers. By providing comfortable seating areas, organizing author events, and offering coffee or refreshments, bookstores are transforming themselves into community hubs where people can gather, socialize, and engage with literature in a more interactive way. This shift towards experiential retailing is helping brick-and-mortar bookstores differentiate themselves from online retailers and provide a unique value proposition to customers. ...
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