Red Ocean Traps highlights the dangers of competing in crowded markets from "summary" of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne
Competing in crowded markets can be a dangerous trap for companies, as it often leads to intense competition, price wars, and shrinking profit margins. This situation is what we refer to as "Red Ocean Traps" - a term that captures the idea of businesses fighting over a limited pool of existing customers and market share.
When a company finds itself in a red ocean trap, it must constantly defend its position against rivals, leaving little room for innovation or growth. As competitors imitate each other's strategies and offerings, differentiation becomes difficult, and customers are left with few reasons to choose one brand over another.
In red oceans, companies ar...
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