Blue Ocean Strategy emphasizes the importance of customercentric strategies from "summary" of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne
Blue Ocean Strategy is centered around the idea of creating uncontested market space by making competition irrelevant. This strategy focuses on finding new opportunities for growth by creating new demand and capturing new customers. One of the key aspects of this strategy is the emphasis on customer-centric strategies. In a Blue Ocean Strategy, the focus is on understanding and catering to the needs and wants of customers. By putting the customer at the center of the strategy, companies can create products and services that truly resonate with their target audience. This customer-centric approach allows companies to differentiate themselves from competitors and attract a loyal customer base. By prioritizing customer needs and pr...
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