Pursuing Blue Ocean Strategy requires a mindset shift and willingness to challenge industry norms from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
To successfully pursue a Blue Ocean Strategy, individuals must be prepared to undergo a significant shift in their mindset. This shift involves breaking away from traditional industry norms and conventions that have become deeply ingrained over time. By challenging these norms, one can begin to think outside the box and explore new opportunities that others may have overlooked. Embracing a Blue Ocean Strategy requires a willingness to question the status quo and consider alternative approaches to value creation. This mindset shift is essential for identifying untapped market spaces where competition is irrelevant and innovati...
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