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The subconscious mind plays a vital role in decisionmaking from "summary" of Blink by Malcolm Gladwell

In the midst of making decisions, we often believe that we are carefully weighing all the options and considering every possible outcome. However, what if I told you that our subconscious mind is doing most of the work without us even realizing it? According to Gladwell, our unconscious thoughts and feelings play a significant role in our decision-making process. This concept may seem counterintuitive at first, as we are used to associating rationality and logic with conscious deliberation. But the truth is, our subconscious mind is constantly processing information and making snap judgments based on our past experiences and emotions. In fact, research has shown that our unconscious mind is capable of making complex decisions in as little as two seconds. One example that Gladwell uses to illustrate this point is the story of the Getty Museum purchasing a statue known as the Kouros. Despite all the experts who had examined the statue and deemed it authentic, something didn't sit right with a few art historians. Their instincts told them that something was off, and it turned out that they were right. Further analysis revealed that the statue was indeed a fake. This anecdote highlights the power of our subconscious mind in helping us make quick and accurate decisions. Our intuition, gut feelings, and instincts are not to be dismissed lightly. They are often based on a wealth of information that our conscious mind may not even be aware of. When we learn to trust our intuition and listen to our inner voice, we can tap into a valuable source of wisdom that can guide us in making better decisions. So the next time you find yourself struggling to make a choice, take a moment to listen to what your subconscious mind is telling you. You may be surprised by how much it can help you navigate through life's complexities with ease and confidence.
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    Blink

    Malcolm Gladwell

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