Mental shortcuts can lead to suboptimal investment choices from "summary" of Beyond Greed and Fear:Understanding Behavioral Finance and the Psychology of Investing by Hersh Shefrin
Investors often rely on mental shortcuts, or heuristics, to make decisions. These shortcuts are useful for simplifying complex information and making quick judgments. However, they can also lead to suboptimal investment choices. One common mental shortcut is representativeness, where investors make decisions based on how closely an event or situation resembles a stereotype. This can cause investors to overlook important information and make decisions based on superficial similarities. Another mental shortcut is availability bias, where investors give more weight to information that is readily available in their minds. This can lead to overemphasis on recent events or news, causing investors to ignore long-term trends and make impulsiv...Similar Posts
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