Understanding the audience is essential from "summary" of Art of Public Speaking by Stephen E. Lucas
Understanding the audience is essential when giving a speech. It is the key to delivering a message effectively and persuasively. Without a clear understanding of who is in the audience, a speaker runs the risk of not connecting with them on a meaningful level. This can lead to confusion, disinterest, or even hostility from the audience. One important aspect of understanding the audience is knowing their demographics. This includes factors such as age, gender, education level, and cultural background. By knowing these details, a speaker can tailor their message to be more relevant and relatable to the audience. For example, a speech given to a group of college students may need to be more casual and lighthearted than a speech give...
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