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The medium is the message in TV communication from "summary" of Amusing Ourselves to Death by Neil Postman

In the Age of Television, the way information is presented is just as important as the content itself. The medium through which information is conveyed influences how we perceive and understand that information. Television, being a visual medium, relies heavily on images and sound to communicate messages. This means that the way information is presented on TV affects how we interpret and internalize that information. When we watch TV, we are not just receiving information - we are also being influenced by the medium itself. The visual and auditory stimuli provided by television have a profound impact on our perception and understanding of the world around us. This is ...
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    Amusing Ourselves to Death

    Neil Postman

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