Use stories to convey your message from "summary" of Am I Making Myself Clear? by Terry Felber
Stories have the power to capture people's attention in a way that straight facts and figures simply can't. When we hear a story, our brains become engaged on a deeper level. We can visualize the characters and the settings, and we become emotionally invested in the outcome. This emotional connection makes the message more memorable and impactful. By using stories to convey your message, you can make your point in a way that resonates with your audience. People are more likely to remember a story than a list of facts or statistics. Stories have the ability to bring concepts to life and make them more relatable. Your audience can see themselves in the characters and situations you describe, which makes the message m...
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