Unexpected success can lead to brand growth from "summary" of Accidental Branding by David Vinjamuri
The story of Snapple serves as a prime example of how unexpected success can propel a brand to new heights. The company started out as a small business selling natural fruit juices to health food stores in New York City. However, when the brand was featured in a popular health magazine, sales skyrocketed and Snapple found itself in the national spotlight. The sudden surge in popularity led to distribution deals with major retailers and a massive increase in sales. This unexpected success not only boosted the brand's visibility but also helped establish it as a household name across the country. Snapple's quirky marketing tactics and unique flavor offerings further solidified its position in the market, leading to continued growth and success. Similarly, the story of Clif Bar highlights how a chance encounter can lead to brand expansion. The company started out as a small business mak...
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