Unexpected success can disrupt business plans from "summary" of Accidental Branding by David Vinjamuri
When a brand stumbles upon unexpected success, it can be both a blessing and a curse. On one hand, the sudden surge in demand for a product or service can bring in profits beyond what the business ever imagined. This can lead to increased visibility, customer loyalty, and market share. However, this rapid growth can also throw a wrench in the carefully laid out business plans of the brand. For starters, unexpected success can strain a company's resources. A sudden increase in orders can overwhelm production capacity, leading to delays in delivery and unhappy customers. In addition, the brand may not have the infrastructure in place to handle the sudden influx of demand. This can result in operational inefficiencies, increased costs, a...
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