Brands can benefit from unexpected exposure from "summary" of Accidental Branding by David Vinjamuri
Unexpected exposure can be a powerful tool for brands looking to make an impact in the market. When a brand is featured in a way that is unexpected or unconventional, it has the potential to capture the attention of consumers in a way that traditional advertising may not. This exposure can help to create buzz around the brand and generate interest from new customers who may not have otherwise been aware of it. One example of this concept in action is the story of Snapple, a small beverage company that saw a huge boost in sales after being featured on a popular talk show. The brand was not actively seeking out this exposure, but it ended up being a game-changer for their business. This unexpected exposure helped to establish Snapple as a household name and propelled them to success in the highly competitive beverage market. In ...
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