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Use language that resonates with your audience from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
The key to successfully persuading someone is to speak their language. This means using words and phrases that resonate with them on a personal level. If you want to convince someone to see things from your perspective, you need to understand what matters to them and tailor your message accordingly. This requires empathy and a willingness to put yourself in the other person's shoes. When you use language that resonates with your audience, you are more likely to make a connection with them. This connection is vital in persuasion because it builds trust and credibility. People are more receptive to messages that they can relate to, so it is important to speak in a way that feels familiar and comfortable to them. To determine the best language to use, you need to consider the values, beliefs, and priorities of your audience. What are their concerns, fears, and aspirations? By understanding these factors, you can craft a message that speaks directly to their interests and motivations. This requires research and careful consideration, but the effort will pay off in the form of a more effective persuasive strategy. In addition to understanding your audience, it is also important to be authentic in your communication. People can sense when someone is being insincere or manipulative, so it is crucial to be genuine in your interactions. This means speaking honestly and transparently, even if it means revealing vulnerabilities or weaknesses. Authenticity builds trust and credibility, which are essential components of persuasion.- Using language that resonates with your audience is a powerful tool in the art of persuasion. By understanding the values and priorities of the people you are trying to persuade, and by communicating authentically and genuinely, you can build a connection that will make your message more compelling and persuasive. This approach requires effort and empathy, but the results are well worth it in the end.
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