Understanding others is key to persuasion from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be persuasive, you must first seek to understand the other person. This understanding is the foundation upon which all successful persuasion is built. If you cannot see the situation from the other person's point of view, how can you hope to persuade them? When you take the time to truly understand someone else's perspective, you are better able to tailor your arguments to address their specific concerns and motivations. This shows the other person that you respect and value their opinions, making them more likely to listen to what you have to say.
Furthermore, und...
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