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Persuasion is all about influence from "summary" of A ARTE DA PERSUASÃO by JAMES BORG

Persuasion is not about manipulation or coercion, but about influencing others to see things from your perspective. It involves the art of gently guiding someone towards a decision or action that is in line with your objectives. To be persuasive, you must first understand the person you are trying to influence. This requires empathy and the ability to put yourself in their shoes. By considering their needs, desires, and motivations, you can tailor your approach to appeal to them on a deeper level. Building rapport is crucial in persuasion. People are more likely to be swayed by someone they trust and respect. By establishing a connection with the person you are trying to persuade, you can create ...
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    A ARTE DA PERSUASÃO

    JAMES BORG

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