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Build rapport before attempting to persuade from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be successful in persuading someone, you must first establish a connection with them. This connection, known as rapport, is the key to gaining their trust and opening them up to your ideas. Without rapport, your attempts to persuade will likely fall flat. Rapport is built on a foundation of mutual understanding and respect. It involves finding common ground with the other person, demonstrating empathy, and showing genuine interest in their thoughts and feelings. By taking the time to establish rapport, you create a sense of camaraderie that makes the other person more receptive to your message. Building rapport requires active listening and thoughtful communication. You must be present in the moment, giving the other person your full attention and showing that you value what they have to say. By listening carefully and responding thoughtfully, you signal that you are engaged and interested in the conversation. In addition to listening, nonverbal cues also play a crucial role in building rapport. By maintaining eye contact, using open body language, and mirroring the other person's gestures, you can create a sense of connection that goes beyond words. These subtle signals help to establish a sense of trust and understanding between you and the other person.- The goal of building rapport is to create a positive emotional connection that paves the way for persuasion. When the other person feels heard, respected, and valued, they are more likely to be open to your ideas and willing to consider your perspective. By investing time and effort in building rapport, you set the stage for successful persuasion and create a solid foundation for a productive relationship.
