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Personalize your message to create a connection with your audience from "summary" of A arte da comunicação de impacto by Shana Wajntraub
One of the most effective ways to make a lasting impact with your audience is by tailoring your message to resonate with them on a personal level. When you take the time to understand your audience's needs, preferences, and struggles, you can craft a message that speaks directly to their hearts and minds. By showing that you understand and care about their unique circumstances, you build a sense of trust and connection that is essential for effective communication. Personalizing your message also demonstrates that you value your audience as individuals, rather than just as a faceless group. This level of consideration can make your audience feel seen and heard, creating a deeper emotional connection that goes beyond surface-level interactions. When people feel like you are speaking directly to them, they are more likely to pay attention and engage with your mess...
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