Use active listening to truly understand your customer from "summary" of 7 Steps to Successful Selling by Traci Bild,Todd Shafer
Active listening is a crucial skill when it comes to successful selling. It involves truly understanding your customer by paying close attention to what they are saying, both verbally and non-verbally. This means not just hearing their words, but also understanding their tone of voice, body language, and emotions. By actively listening, you can pick up on important cues that will help you tailor your approach to better meet the needs of your customer. To practice active listening, it's important to focus on the speaker and avoid distractions. This means putting away your phone, turning off any background noise, and giving your full attention to the customer. By showing that you are fully engaged in the conversation, you can build rapport and establish trust with the customer, which is essential ...
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