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The brain craves patterns and organization from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
Humans have an innate tendency to seek out patterns and organization in the world around them. This desire for orderliness is rooted in the brain's need to make sense of the vast amount of information it processes on a daily basis. When information is presented in a chaotic or disorganized way, the brain struggles to make sense of it, leading to confusion and cognitive overload. By contrast, when information is presented in a clear and structured manner, the brain is able to quickly and efficiently process it. This is why patterns and organization are so important in design – they help to guide the viewer's attention and make the information easier to understand and remember. One way to create patterns in design is through repetition. When elements are repeated throughout a design, the brain recognizes the pattern and is able to make connections between them. This can help to create a sense of unity and cohesion in the design, making it more visually appealing and easier to navigate. Another way to create organization in design is through hierarchy. By using different sizes, colors, or positions, designers can create a clear hierarchy of information that helps the viewer understand the relative importance of each element. This can help to guide the viewer's attention and make it easier for them to find the information they are looking for.- The brain's natural tendency to seek out patterns and organization has important implications for design. By understanding how the brain processes information and designing with these principles in mind, designers can create more effective and engaging experiences for their users.
