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People are drawn to images more than text from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
Visual information is processed faster by the brain than text. This is because the brain can understand and interpret images simultaneously, while text requires sequential processing. When people are presented with a choice between reading text or looking at an image, they are more likely to choose the image. This is due to the fact that images are easier to consume and require less cognitive effort compared to text. In addition to being processed faster, visual information is also more likely to be remembered. Studies have shown that people can remember more details from an image than from text alone. This is because images are more likely to evoke an emotional response, which helps in memory retention. When information is presented in a visual format, people are able to form stronger associations and connections with the content. Images are also more engaging than text. They have the ability to capture attention and draw viewers in. This is especially true in today's fast-paced world where people are constantly bombarded with information. Visual content stands out and is more likely to grab the viewer's attention compared to text-based content. Furthermore, images have the power to convey complex ideas and concepts in a simple and straightforward manner. They can communicate information quickly and effectively, making it easier for people to understand and process the content. This is particularly beneficial in situations where time is limited or when the audience has a short attention span.- The preference for images over text stems from the fact that visual information is processed faster, remembered better, more engaging, and can convey complex ideas in a simple manner. Designers should leverage the power of visual content to create more impactful and engaging experiences for their users. By incorporating images into their designs, they can effectively communicate information, capture attention, and leave a lasting impression on their audience.
