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Individuals are more likely to remember information that is personally relevant from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
The human brain is wired to pay more attention to information that is personally relevant. When something is relevant to us, it triggers our emotions and engages our attention more effectively. This is why we tend to remember things that have a direct impact on our lives or that resonate with our experiences. Personal relevance can come in many forms. It could be information that is related to our goals, interests, or values. For example, if you are passionate about photography, you are more likely to remember details about new camera models or photography techniques. Similarly, if you are a food enthusiast, you might remember recipes or restaurant recommendations more easily. When information is personally relevant, it is processed more deeply in the brain. This means that we think about it more, connect it to our existing knowledge, and consider how it might be useful to us in the future. This deep processing leads to better encoding of the information into our long-term memory. Designers can leverage the power of personal relevance by creating experiences that resonate with their users on a personal level. By understanding the goals, interests, and values of their target audience, designers can tailor their content and interactions to be more personally relevant. This could involve using language and imagery that speaks to the user's interests, or providing information that helps them achieve their goals.- Designers can increase the chances that users will remember it. This can lead to better engagement, retention, and overall user satisfaction. Ultimately, designing for personal relevance is about creating experiences that are meaningful and impactful for the user.
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