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Start by dominating a small market before expanding from "summary" of Zero to One by Peter Thiel,Blake Masters
When you're starting a new business, aiming to conquer the entire market right away is likely to lead to failure. Instead, focus on dominating a small market first. This strategy allows you to establish a strong foundation before expanding further. By targeting a niche market, you can concentrate your resources and efforts on meeting the specific needs of that group. This focused approach increases your chances of success and helps you differentiate yourself from competitors. Once you have successfully captured a small market, you can gradually expand your business into larger markets. This step-by-step progression allows you to grow sustainably while maintaining the quality and uniqueness ...
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