Humans are wired to seek rewards from "summary" of Your Money and Your Brain by Jason Zweig
The brain is hardwired to pursue rewards of all kinds. It is constantly seeking out pleasure and avoiding pain. This primal urge drives our behavior in ways that we often don't even realize. The brain releases dopamine, a neurotransmitter associated with pleasure, in response to potential rewards. This chemical reaction motivates us to seek out more rewards, creating a cycle of desire and pursuit. Humans are particularly sensitive to rewards that are unpredictable or uncertain. The anticipation of a reward can be just as pleasurable as actually receiving it. This is why activit...
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