The commodification of personal data in the digital world from "summary" of You Will Never Be Forgotten by Mary South
Mary South explores the unsettling reality of our digital lives, where our personal data is transformed into a commodity for profit. In this hyper-connected world, every click, like, and share is meticulously tracked and analyzed to create a detailed profile of who we are. Companies use this information to target us with personalized advertisements, manipulate our behavior, and ultimately, make money off of us.
The commodification of personal data raises serious ethical concerns about privacy and autonomy. Our online activities can be used against us, whether it's to deny us insurance coverage, manipulate our political beliefs, or even predict our future behavior. The more data we generate, the more valuable we become to these companies, leading to a cycle of exploitation that is difficult to escape.
South highlights how this commodification extends beyond just advertising and into every aspect of our lives. From healthcare to education to employment, our p...
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