Invest in innovation to stay ahead of market disruptions from "summary" of Winning Now, Winning Later by David M. Cote
Investing in innovation is crucial for companies looking to maintain their competitive edge in a rapidly changing market. By constantly looking for ways to improve products, services, and processes, organizations can stay one step ahead of potential disruptions. This proactive approach not only helps companies adapt to changes more quickly but also allows them to shape the market rather than simply reacting to it. Innovation can come in many forms, from new product development to improved customer service to more efficient manufacturing techniques. Whatever the focus may be, the key is to invest resources - whether it be time, money, or talent - into driving continuous improvement and staying ahead of the curve. This requires a willingness to take risks and experiment with new ideas, even if they may ...
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