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Buffett looks for businesses with a high return on invested capital from "summary" of Warren Buffett's Ground Rules by Jeremy C. Miller

Warren Buffett seeks out businesses that have a high return on invested capital. This means that he is looking for companies that can generate a significant amount of profit relative to the amount of money invested in the business. A high return on invested capital indicates that a company is able to efficiently allocate its resources and generate strong profits. By focusing on businesses with a high return on invested capital, Buffett is essentially looking for companies that have a competitive advantage. These companies are able to earn high profits because they have some sort of unique advantage that allows them to outperform their competitors. This could be due to factors such as strong brand recognition, economies of scale, or proprietary technology. Buffett believes that companies with a high return on invested capital are more likely to generate strong returns for shareholders over the long term. This is because these companies are able to generate strong profits, which can then be reinvested back into the business to drive further growth. By investing in companies with a high return on invested capital, Buffett is able to benefit from the compounding effect of reinvested profits. In addition to looking for businesses with a high return on invested capital, Buffett also considers other factors such as the quality of the company's management, the company's competitive position within its industry, and the company's long-term growth prospects. By carefully evaluating these factors, Buffett is able to identify businesses that have the potential to generate strong returns for shareholders over the long term.
  1. Buffett's focus on businesses with a high return on invested capital is a key part of his investment philosophy. By seeking out companies that can generate strong profits relative to the amount of money invested in the business, Buffett is able to identify businesses with a competitive advantage and strong long-term growth prospects. This approach has helped Buffett achieve significant success as an investor and has enabled him to generate strong returns for his shareholders over the years.
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Warren Buffett's Ground Rules

Jeremy C. Miller

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