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Behavioral biases can distort market perceptions of value from "summary" of Valuation by McKinsey & Company Inc.,Tim Koller,Marc Goedhart,David Wessels

Behavioral biases significantly influence how investors perceive value, often leading to mispricing in financial markets. These cognitive errors arise from the emotional and psychological factors that affect decision-making. For instance, overconfidence can cause investors to overestimate their knowledge and predictive capabilities, resulting in excessive trading and the inflation of asset prices. Anchoring represents another common bias, where individuals cling to initial information or price points when evaluating securities. This can lead to a reluctance to adjust valuations based on new information, causing assets to be either undervalued or overvalued. Similarly, loss aversion makes investors disproportionately sensitive to losses compared to gains, prompting them to ...
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    Valuation

    McKinsey & Company Inc.

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