Iconography to convey message from "summary" of UX / UI Design by Steven Branson

Icons should be designed with simple design elements that can be easily recognised, as well as successful colour palettes that quickly create an emotional response. This way recipients understand the intended meanings as quickly as possible.

Iconography is a type of visual communication that can effectively convey single or multiple messages in one image. It includes symbols, typography, tints and shapes that are picked to draw the message from viewers’ perception.

Imagery is significant because certain forms can be understood within different cultures, making it easier for transmitting information around the globe. Thus, when creating icons, designers need to keep cultural interpretations in mind.

To ensure that the interactivity between users and brands is successful, routine tasks such as navigation should be displayed by icons rather than text. This helps reduce confusion, account for language barriers, and allows instant understanding among different types of audiences.

The values, goals and strategies behind the design should be embedded into the symbols. Doing so will help companies show their commitment to customer service and satisfaction throughout each channel and touchpoint.

Although iconography has great potential, it’s important to not try to jam too much meaning into one object. In order to deliver clear messaging, you should use iconic images that accurately and succinctly capture the brand’s message.